Sunday, October 2, 2022

San Jose native opens doors for immigrant entrepreneurs

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Yacanex Posadas grew up mostly on the north side of San Jose. He worked multiple jobs at a young age to help his family, who told him everyone can use a hand.

“My dad always taught me about standing up for the little guy,” Posadas said. “My grandma always used to say, be the voice for the voiceless.”

His mother operated a food truck, and throughout high school Posadas helped sell food to other students. His father, a musician, worked as a janitor. Posadas said his parents were his inspiration.

Posadas, who lost his tech job during the Great Recession of 2008, now provides a helping hand to dozens of Latino-owned businesses in Silicon Valley struggling to survive in a post-COVID world. He offers business coaching and support to entrepreneurs across the region, from Zoom workshops to annual conferences.

He began offering financial and technology consultation — everything from filing paperwork for permits to improving internet connectivity — to local Mexican restaurants. He said the pull to help immigrants and undocumented residents who often work multiple jobs was familiar and strong. He focused on low-income immigrants and Latina entrepreneurs.

When the recession faded and he returned to tech in 2010, the calls for help didn’t stop. Posadas found himself working nights helping with paperwork, budgets and technical glitches for restaurant owners. What he thought was a temporary hiatus from the tech world proved to be otherwise.

“I felt like the business world was leaving them behind,” Posadas said, referring immigrant entrepreneurs.

Yacanex Posadas (right) helped Angelina Velazquez opened her business Jello Fantasy on King Road right before the pandemic. The business receives orders coming from across the country. Photo by Tran Nguyen.

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Posadas said he understands the challenges immigrants face navigating confusing city permit processes without workers who speak their language. San Jose has started to become more friendly to small businesses, but a complex, arduous permit structure often causes confusion and delays for first-time entrepreneurs struggling to navigate red tape.

So he decided to leave tech and start a business of his own — Yacanex Business Group LLC — to support entrepreneurs looking to secure permits or expand their locations.

“We’ve helped 134 new businesses start, the majority in Santa Clara County, creating 982 new jobs,” Posadas told thecupertinodigest.com.

Posadas also partnered with Santa Clara University lecturer Dr. Jackie Schmidt-Posner to identify business owners who need support from students.

“He’s one of my favorite people I’ve ever worked with,” Schmidt-Posner told thecupertinodigest.com. “He’s just so outgoing and he’s really smart, he knows his stuff.”

Posadas also created the nonprofit Yacanez Community to keep his business coaching free and founded the Latina Emprendedora, an annual conference that brings together Latinas from different backgrounds to network.  More than 100 women attend the conference each year.

Yolanda Gomez said Posadas helped her purchase City Diner on Monterey Road in San Jose. She and her husband worked multiple jobs over the years to support their children, and she lost her employment during the pandemic. When she began baking to pay the bills, she connected with Posadas who helped with permits to take over her former boss’s diner.

“If Yacanex wasn’t here, I don’t know if we’d have the restaurant or not, because I was really lost. I didn’t have any idea how to start,” Gomez told thecupertinodigest.com.

Mary Mora, right, speaks about starting and maintaining businesses at the annual conference for Spanish-speaking entrepreneurs. Photo courtesy of Mary Mora.

Posadas helped Mary Mora with her housecleaning business, Immaculate Cleaning Services in San Jose. Mora now pays it forward — she launched a business association for Latina women.

“I learned how beneficial it is to look for help,” she said. “As a Latina, having a small business is really difficult.”

Posadas also helps business owners who have been “harassed” or cited by the city for selling products outside business locations without a permit.

“I would like to see more assistance for people getting permits in different languages,” Posadas said. “When people are trying to start businesses, it brings in sales taxes to the local community. It’s good for the city, too.”

Contact Natalie Hanson at natalie.hanson96@gmail.com or @nhanson_reports on Twitter.

The post San Jose native opens doors for immigrant entrepreneurs appeared first on thecupertinodigest.com.

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